Edward Zuber is a brand advocate and a thought leader in developing organizational brands through their own members.
As a strategic consultant, he helps organizations develop powerful, authentic brands and engaged workforces of advocates. Edward is a writer, speaker, and award-winning researcher.
Previously, Edward was a lead marketing and communications analyst at IBM, a workplace analyst at the US Postal Service, and a university lecturer. His work has included strategy and research for brands, advertising, communications, organizational values and climate, new business offerings, personnel motivation and well-being, career development, and recruiting.
He is also a proud dad and a creative dabbler who, in all things, enjoys the search for meaning and exploring paths less traveled.